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LF

NEWS

LF Hazzys Men Rule 429, awarded the 2019 German iF design award



 - Hazzys Men Skincare Rule 429 package awarded the iF design award, one of the top 3 design awards in the world

 - Value of Packaging which determines the product’s first impression and branding, recognized on the global stage 



HAZZYS MEN RULE 429, a male cosmetics brand from LF (CEO: Kyu Sik Oh), won the discipline packaging design award on Jan. 30 (Korean time) at the iF Design Awards 2019 held in Germany. 


iF Design Awards, a 66 years tradition by the iF International Forum Design held in Hannover, Germany, is one of the top three design awards in the world, together with Germany’s Red Dot, and the US IDEA design awards. Every year, a comprehensive evaluation of the originality, practicality, and safety is conducted to select the best design products in the field of manufacture, package, communication, service design/UX, architecture and interior. 


The packaging of HAZZYS MEN RULE 429 was voted as the winner by 67 judges composed of specialists from various countries for ▶ modern and fashionable design ▶ creatively used point color and leather material cap ▶ easy to use for male consumers through application of pump and spray ▶ practical use without having to distinguish front and back sides of container ▶ consumer friendly by placing the expiration date garbage disposal at the top front. More than 6,400 entries from 50 countries competed for awards.


Son, Hee-kyung, the managing director of LF Cosmetic commented, “Packaging is an important factor that exceeds the simple nature of packaging material that can determine the first impression and branding value of the product. It is an honor to be acknowledged by a world-renowned design community. HAZZYZ MEN RULE 429 will continue to make an effort to deliver the brand’s philosophy in not only ingredients by also packaging materials. 


HAZZYS MEN RULE 429 has been offered in LF mall since October and in nationwide Olive Young stores since mid October. Sleeping Per-peck Cream, a strategic male oriented sleeping pack for male consumers that invest in themself, was sold out in late December last year, and has been receiving good responses since its launch.  


Meanwhile, all winners of iF Design Awards will be available online through the iF World Design Guide and iF Design App, and will be on display at the iF Design Permanent Exhibition Hall in Hamburg, Germany. 



Photo: Hazzys Men Rule 429 product image cut X ‘iF Design Award’ logo