LF

LF stands for “Life in Future,” and we strive to be a pioneering lifestyle and culture company that shapes our customer’s lives through our varied brand offerings.

Since our inception in 1974, LF has been at the forefront of trendsetting, enriching our customers’ lives in diverse ways. Leveraging our competitive brand strength, we have managed a balanced brand portfolio spanning menswear, womenswear, casual wear, sportswear, outdoor wear, accessories, and boutique stores. In doing so, we have cemented our place as a leader of the Korean fashion industry.

This remarkable growth has been attributable to our enduring pursuit of quality, propelled by constant research, robust investment, the cultivation of global talents, and the enhancement of our design and marketing capabilities. All of these efforts are bolstered by LF’s creative corporate culture, along with innovative investment strategies.

Now, LF aims to leap into the realm of a global lifestyle and culture company. In the face of an unpredictable market, we remain steadfast, guided by an unerring understanding of the market and our customers. Through agile, autonomous decision-making and brand-centric leadership, we are poised to achieve unparalleled customer value and sustained growth. We also have our eyes on the horizon, nurturing our flagship brands to attain global luxury status, and proactively breaking new ground to lay the foundation for continued growth.

As we continue this exciting journey, LF will become a company that delivers unparalleled value to customers. With burning passion, innovative creativity, and relentless ambition, we will carve a path to a new and thrilling future.

 

 

Chairman of LF
Koo Bon- Keul